How Aditya started a started a $20k/year Info Product Growth Agency (IPGA)
- Revenue/Month: 1.5 – 2 Lakhs
- Founders: 1
- Employees: 2
- Update
Who are you and what business did you start?
Hello, I’m Aditya Choudhary, and I’m the force behind AdHonour, an agency that’s been reshaping the digital marketing landscape. Our main focus is helping businesses skyrocket their online presence and revenue through strategic marketing solutions. We’re all about results, and our services cater to a diverse clientele, from budding entrepreneurs to established organizations looking to expand their reach and boost their bottom line.
Our journey has been an incredible one. We’ve not only built a successful agency but also authored “Agency Catalyst,” a guide for those aspiring to enter the world of Social Media Marketing Agencies (SMMA). Our e-commerce venture, ClothSenpai, has also made significant strides.
But what truly sets us apart is our latest venture, the Info Product Growth Agency (IPGA). With our flagship course, “Freedom Formula,” we’re not just making money; we’re empowering individuals to achieve financial independence and connecting them in a world where strength and connection are often compromised. It’s not just about profits; it’s about a movement toward a brighter, more independent future.
What’s your backstory and how did you come up with the idea?
So, here’s my story. I was just 18, and I had already ventured into various business endeavors. My journey began with a deep fascination for web development, and I quickly gained recognition as a professional in the field. But it was my foray into entrepreneurship that truly set me on an extraordinary path. I had my fair share of experiences, including trying my hand at e-commerce through methods like Print-on-Demand and dropshipping, which didn’t quite hit the mark. I felt demotivated, but then I stumbled upon Andrew Tate’s work.
Andrew Tate, with his no-nonsense approach to life and business, ignited a spark in me. I knew I needed to give it one more shot. This time, I founded AdHonour, my marketing agency, and through unwavering hard work and dedication, I began seeing real returns.
Now, you might wonder why I was drawn to this idea in particular. Well, it was a culmination of my experiences and my eagerness to make a difference. I had already spent time learning the ropes of online marketing, and I saw the potential it held. I was also witnessing the power of social media and how it could reshape businesses. This was the “aha” moment, realizing that the combination of my skill set and the demand for effective digital marketing services could be a game-changer.
My journey until then had been one of trial and error, but I was armed with the knowledge I had gained from my previous business attempts. I had a background in web development and digital marketing, and that knowledge helped me get started. But I didn’t jump into AdHonour blindly. I validated the idea by freelancing for multiple clients, learning the ins and outs of the industry, and honing my skills before launching the agency.
Financially, I was in a relatively stable position. I had tried different business ventures, some of which had failed, but I had managed to save enough to fund my new venture. And with each setback, I grew more determined to succeed. The combination of my experiences, skills, and unwavering dedication led to the birth of AdHonour and my journey into the world of entrepreneurship.
Take us through the process of building the first version of your product.
When it comes to the products and services I offer, it all starts with a clear vision and strategy. For my e-commerce venture, ClothSenpai, it began with identifying a niche and designing products that resonate with our target audience. We started with extensive market research to understand what our potential customers were looking for. Once we had a solid grasp of our niche, we created initial prototypes and refined the designs until they met our standards of quality and style. Nailing the formula and ingredients for our clothing line was crucial; we focused on selecting the best materials and ensuring impeccable craftsmanship.
The packaging was another critical aspect of our brand. We wanted to provide a premium unboxing experience for our customers, so we worked on designing packaging that not only protected the products but also reflected the brand’s identity.
Finding the right manufacturer was a challenge. We scouted various options, both locally and on platforms, looking for reliable partners who could meet our quality standards. It took time and effort to establish these relationships, but it was essential to ensure the consistency and quality of our products.
In terms of startup costs and legalities, there were financial considerations to take into account. We needed to budget for the initial run of products, packaging, and marketing. Additionally, navigating regulations and compliance in the e-commerce space, including international shipping and intellectual property considerations, was a vital part of the process. It’s not just about creating great products; it’s also about doing it with passion.
This meticulous approach, from product design to manufacturing, was essential in building a strong foundation for ClothSenpai and my other ventures. It’s about ensuring that every aspect of the business aligns with the brand’s values and serves the needs of our customers.
Describe the process of launching the business.
When it comes to the launch of AdHonour and ClothSenpai, it was all about strategy and execution. We didn’t just jump into it; we meticulously planned our entry into the market. For AdHonour, we started by creating a professional website that showcased our expertise and services. Our initial online presence was designed to build trust and credibility. We offered a free consultation service to attract potential clients and build our reputation.
Financing the business was a critical aspect. We had saved some capital from my previous ventures, which we used to fund the initial setup and operational costs. We were cautious about managing our expenses and avoided taking on unnecessary debt. It was a combination of savings, careful budgeting, and reinvesting the profits we earned that allowed us to keep the business afloat and growing.
We didn’t go through a Kickstarter or crowdfunding process for these particular businesses, as we relied on self-funding and gradual growth. However, our biggest lessons from the process were the importance of meticulous planning and ongoing adaptation. We learned the significance of staying agile, listening to customer feedback, and continuously refining our products and services. It wasn’t just about launching but about maintaining and growing our businesses with an unwavering commitment to quality and customer satisfaction. We started seeing a steady stream of customers within the first few months, and it continued to grow as we established our presence and reputation in the respective industries.
The launch process was a learning curve, but it taught us the value of patience and persistence. It’s not just about the initial splash but about the long-term vision and commitment to delivering exceptional products and services.
Since launch, what has worked to attract and retain customers?
To attract and retain customers, a strong online presence and engaging social media content are essential. We’ve also seen great results with Facebook ads and paid advertising. Email marketing and newsletters keep customers engaged, and networking and partnerships can extend your reach.
For aspiring founders, patience and persistence are crucial. Consistently deliver value, invest in your online presence and marketing, and focus on building a strong brand. It’s an ongoing process, so stay dedicated to your long-term vision.
How are you doing today and what does the future look like?
My focus has shifted from my previous agency to my new venture, the Info Product Growth Agency (IPGA). The future looks promising. IPGA is the heart of my efforts, and I’m dedicated to teaching this through “Freedom Formula” and on YouTube.
In terms of profitability, the transition has been positive. I’ve seen steady growth in revenue and expect it to continue. The shift to the IPGA model has allowed us to maintain healthy gross margins and control customer acquisition costs. We’re also seeing excellent results in terms of customer lifetime value, monthly traffic, and email subscribers, indicating a strong and engaged customer base.
Our distribution primarily revolves around our online presence, with a significant focus on “Freedom Formula” and YouTube. The majority of sales are generated through our online store, and we’re consistently working to expand our reach to new audiences and regions. As for operations, we’ve streamlined them to optimize efficiency and quality delivery.
In the short term, my goal is to expand our reach further, both in terms of the courses we offer and our online presence. We’re exploring opportunities to reach a wider audience and make a meaningful impact on their journey toward financial independence. In the long term, I aim to continue empowering others and extend the reach of our IPGA model. The future holds exciting opportunities, and I’m eager to see where it takes us.
Through starting the business, have you learned anything particularly helpful or advantageous?
Absolutely, my journey in the world of entrepreneurship has been filled with valuable lessons and insights. One of the early mistakes I made was attempting different business models without adequate expertise. I tried my hand at Print-on-Demand and dropshipping without fully understanding the nuances of those industries. This taught me the importance of thorough research and gaining a deep understanding of the field before diving in.
On the flip side, one of the smart decisions I made was my shift to focus on IPGA and creating the “Freedom Formula” course. This change allowed me to leverage my skills and expertise in digital marketing, thereby opening up new opportunities for me to empower others in their financial journeys. It taught me the importance of adaptability and the ability to pivot when you recognize a more promising path.
There were certainly forces out of my control that played a role, such as the rise of the online education and e-commerce industries. The timing was right for me to step into these fields, and I seized the opportunity.
Overall, I’ve learned the power of perseverance and adaptability in the face of challenges. I’ve applied these lessons to my current business, always staying committed to the long-term vision while adjusting my strategies to align with changing circumstances. My ability to continuously learn, adapt, and develop valuable content has been a crucial skill. It’s all about staying agile and being receptive to change, no matter the obstacles that come your way.
What platform/tools do you use for your business?
- WordPress ( my fav ) – Best way to create websites. Much cheaper and give you full freedom.
- Snov.io ( emails and marketing ) – It was my first ever investment in adhonour and thus i have a deep connection with it
- Freelancer.com ( freelancing ) – my first income was from freelancer, and its a very very good app for beginners.
What have been the most influential books, podcasts, or other resources?
- 4 hour work week – my first book, very good for beginners
- Do epic shit – My all time faourite, give you a lot of good lessons
- Andrew tate podcasts – fills you up with motivation
Advice for other entrepreneurs who want to get started or are just starting out?
Listen up, aspiring entrepreneurs, I’ve got some straight talk for you. First and foremost, let’s get one thing straight: success doesn’t come easy. It takes grit, determination, and a willingness to learn from your mistakes.
Now, here’s my advice. Don’t jump into a business without understanding the field thoroughly. I made that mistake early on, and it cost me. Research, study, and immerse yourself in your chosen industry before you commit your time and money. Be prepared to pivot when necessary; it’s the adaptable who thrive.
Too often, I see people getting discouraged by early setbacks. Remember this: the road to success is littered with failures. It’s how you respond to those failures that defines you. Be persistent, and don’t be afraid to take calculated risks.
Lastly, inspire yourself. Believe in your potential, and don’t let anyone tell you it can’t be done. I’m here to tell you that it can, but it won’t happen overnight. Keep pushing, keep learning, and keep growing. Success is within reach if you’re willing to fight for it.
Where can we go to learn more?
If you have any questions or comments, drop a comment below!
