Cason Dean: How This 16 Year Old Turned Their Love For Christmas Into A Small Business
Cason Dean
Cason Dean is a 16-year-old half-Korean, a quarter-Italian entrepreneur living in New York. Carson and his family turned their love for Christmas into a unique business called Inclusive Christmas, which offers a range of inflatable Santa decorations that represent diverse cultures. Inclusive Christmas, which sells products featuring inclusive versions of Santa: Asian Santa, Pride Santa, Sandra Claus (Female Santa), Hannukah Hank, and Black Santa.
Networth
Carson Dean’s net worth has not been publicly disclosed yet.. But the prices single of Santas :
- Pride Santa Inflatable – $69.99 USD
- Hanukkah Hank Inflatable – $69.99 USD
- Black Santa Inflatable – $69.99 USD
- Asian Santa Inflatable – $69.99 USD
- Female Santa (“Sandra Claus”) – $69.99 USD
Where to what?
Ever since they moved to the suburbs, his dad has put up tons of outdoor decorations for Christmas. Once Carson wanted to get him an Asian inflatable Santa to represent that half of my family, and he couldn’t believe one didn’t already exist. So he thought, why not create his own?
The Idea was born when he started looking for an inflatable Asian Santa. All though he don’t know much about business cause he is a full-time student with little business experience, and his parents are lawyers, so they don’t know much more. That’s the one of biggest challenges. From creating the first designs to figuring out how to get the Santas made to figuring out how to get them sold. He was completely new, faced numerous challenges, and constantly asked for advice and feedback from friends and family, and conducted extensive research to overcome obstacles in product creation and sales. Finally, their struggles pay off and they made it. Initially there were only Asian Santas, Carson and his family thought that other groups might also want to see themselves represented. So they added Pride Santa, then Black Santa and then Sandra Claus.
After launching in 2023, based on customer feedback, they also added Hannukah Hank for Jewish and interfaith families. This all happened in about 10 months with help from his supportive family, he designed the Santas, found a manufacturer, registered and built the Inclusive Christmas website, created a logo, and started selling. After that, he also created other products featuring his Inclusive Santa designs so that he could provide variety at different prices, like mugs, ornaments and tote bags.
From started out by joining the local Chamber of Commerce and starting small through local Facebook groups. The support and encouragement was great, and that helped them keep growing.
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I also think a lot of people believe you need to hire professionals and experts right away to fill in gaps in your skills, but I don’t think that’s always true. I don’t know how to draw, but to make our first prototype, I cut out parts of different images and drawings I found on the internet and taped them together until I got the design I wanted. I really wanted to make sure I got the Asian eyes right so I cut out like 10 different types of “Asian” eyes and tested them out. I don’t think hiring a professional designer would have been more effective because only I really knew what I wanted that first Santa, Asian Santa, to look like.
