How Samuel Onuha Built a $20M Empire And His Networth

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Samuel Onuha came from a small town and started his journey working on a farm for $2/hour. From a Young age, Samuel knew, this traditional education system wouldn’t make me rich, one day Samual watched some videos of e-commerce entrepreneurs and decided to start an online business. He created his first-ever Shopify e-commerce at 18 and failed badly because he didn’t know the insides of e-commerce.
Samuel started learning about e-commerce and again built and launched a Shopify store, but this time, he crushed it and made hundreds and millions of dollars almost overnight. So, let’s dive into Samuel’s story and decode his playbook.
Samuel Onuha Networth
Samuel Onuha’s Networth is eastimeted around $70,000,000
Samuel’s Business Journey
Samuel Onuha’s business journey began with e-commerce. He started and failed with various online shops before establishing his very successful brand, Icon.Amsterdam.com. Samuel was very depressed and tried to generate sales, but there was disappointment every time. Samuel woke up one day and turned his sunglasses store into Icon.Amsterdam.com. Remember Samuel was just 18 at that time, he created a logo in canva.com and list a few products, and run a paid ad. Within an hour thousands of traffic came to the store and started buying jackets, shirts, etc.
Icon.Amsterdam.com
The brand specializes in muscle-fit trousers tailored for athletic men and quickly gained traction in the fashion industry. Under Samuel’s leadership, Icon.Amsterdam has sold over 100,000 pairs of trousers and garnered international recognition, supported by influencers and celebrities
The Revenue ( 2018 to 2023 )
2018 Was the year he found e-commerce and he did zero for the beginning of the year and ended the year with big success about 200k.
2018 First year of the business – 200k Revenue👇
- 2019 – 1 Million Revenue
- 2020 – 2 Million Revenue
- 2021 – 4 Million Revenue
- 2022 – 6 Million Revenue
- 2023 – 20 Million Revenue
E-commerce Business Advice
Learning # 1: Never buy stocks from something you don’t know, If it’s going to work yet always get proof of concept first.
Learning # 2: Many beginners, once they start earning, often believe they can learn everything independently and don’t require the guidance of courses or mentors. However, this mindset can be a significant misstep. As you begin to generate substantial income, it’s crucial to invest in a mentor who can provide valuable insights and accelerate your growth. Additionally, allocate resources to learning new skills, attending webinars, joining professional groups, and building a strong network. These investments will compound your success and open doors to greater opportunities.
Also Read – How Amy Porterfield Made $100M Selling Online Courses?
Build A Solid Social Circle

Start Documenting Your journey online and share your work on social media. Posting content on social media is the fastest & best way to build a strong personal brand and grow your network.
If you want to network, Put yourself out there because how can anyone connect with you, If they don’t know who the f**k you are…
Start building a community personal brand, whatever it is but put yourself out there.
Samuel Onuha Wikipedia
Real Name | Samuel Onuha |
Age | 25 years old (as of 2024) |
Date of Birth | April 20, 1999 |
Height | Not specified |
Net Worth | $70,000,000 |
Education | Dropped out of school at 18 to pursue business |
Family | Mother (biggest motivator), brother Ruben (co-owner of Icon.Amsterdam) |
Occupation | Entrepreneur, Fashion Stylist, Internet Personality |
Businesses | Founder of Icon.Amsterdam |
Brand | Icon.Amsterdam |
Nationality | Dutch with Nigerian roots |
Ethnicity | Igbo |
Marital Status | Single |
Religion | Christianity |
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