How Amy Porterfield Made $100M Selling Online Courses?
In 2010 she quit her high-paying job and started her online business. Now let’s move on to 2013, when she launched an course that made $915,000 ( Thousand dollars).
But just 2 years before that her launch completely flopped and only made $267. She nearly lost her business due to his bad partnership decision.
She was $40,000 in debt in the second year of business. So, what happened in those 2 years?
Amy says: When you just use social media to grow your business, you’re growing your business on rented land. Meet Amy Porterfield, since that huge success in 2013, she has built a $100 million education business. In this article I share his story and takes you step by step through the course launch strategy, she use to do it.
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Who is Amy Porterfield?
Amy Porterfield is a well-known online marketing strategist, best-selling author, and podcaster, people know him for her expertise in helping entrepreneurs build successful online businesses. Amy was born on December 12, 1977, in California. She grew up in a working-class family that emphasized the importance of hard work and perseverance. After completing her degree in Communication at the University of California, she got an opportunity to work with peak performance coach Tony Robbins. These experiences helped Amy gain invaluable skills. Finally, in 2009 she quit her job and started her own company, initially facing challenges but ultimately finding success by creating impactful online courses. Today, she owns a multimillion-dollar business and hosts the popular podcast “Online Marketing Made Easy”. Helps thousands of people to their online businesses.
Transition to Entrepreneurship
2009 – Amy was not happy with her job, she loved her work but she wanted her own company. Amy quit her job in 2009 and started her own social media consulting business for business owners. But she failed badly, earning her only $267. In 2012, Undeterred by this setback, she revised her approach based on audience feedback and successfully relaunched the course the following year, generating $30,000. Amy was doing good in her business, but In 2013 every thing is changed, Amy started her podcast called “Online Marketing Made Easy” and that year her business made almost one million dollars.
Growing an email list
Amy says: Double your email list double your revenue. Growing your email list is something you need to do in your business every day because this is an integral part of your business. Always leverage the webinar to grow your list, if you’re selling something in a webinar usually you want your webinar to be free in the time time, and give something valuable information or book pdf, so people can give their email to download. That’s how you can grow your list with webinars and when you have a list of thousands of people, now you can re-launch the webinar and sell your project.
Amy’s advice to early-stage founders who want to grow through social media.
Use one platform at a time, it’s very difficult and as an entrepreneur, we love variety and to it all. Choose one platform and just give 90 days to go through all of themes before you decide to add another and always focus on growing your email list.
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